The HR tech industry has seen rapid expansion in recent years. According to Greenfield Partners, the sector was valued at $22.6 billion in 2020 and is projected to grow at a compound annual growth rate of 12.6% between 2021 and 2028.
But thriving in this space isn’t easy. With over 600 vendors competing for attention, breaking through the noise takes more than just a great product. At Beyond, we stand apart through agility and our ability to pivot quickly — two qualities that larger, slower-moving providers often lack.
Our independence is also a major advantage. Unlike VC-backed startups, Beyond has grown without external investors, which means we answer only to our customers — not to a boardroom full of shareholders.
To stay competitive and responsive, we focus on four key areas:
- Constant product innovation
- Exceptional customer support
- Strategic partnerships and channel sales
- Targeting high-potential niche markets
Innovation at Our Core
At Beyond, our product is market-ready and consistently ahead of the curve. Launching before your product is mature can harm your credibility — and we don’t take that risk. Instead, we actively listen to customer feedback and shape our updates around their real-world needs.
Innovation isn’t just something we talk about — it’s embedded in our culture. Under the leadership of CEO Joel Kohn, a respected voice in HR tech, we’ve expanded our offerings to include advanced features like Workflows, AI chatbots, and Pay On-Demand.
- Workflows eliminate repetitive HR tasks through automation — saving time and improving productivity.
- Our chatbot, Finch, is built on OpenAI’s ChatGPT engine and brings conversational AI directly to the user experience.
- Pay On-Demand gives employees control over how and when they get paid — a forward-thinking response to the growing demand for earned wage access.
This culture of innovation not only fuels our product — it empowers our sales team. They know they’re offering best-in-class technology, which builds confidence and momentum in every conversation.
Putting Customers First
Sales at Beyond is about more than closing deals — it’s about advocacy. Our team understands the frustrations small business owners often face with legacy providers. Many come to us after bad experiences, and we take pride in being the company that restores their confidence.
Customer empathy is one of our core values. We train our team to listen first — and sometimes, that means being part salesperson, part problem-solver. From onboarding to ongoing support, our team ensures a seamless experience from start to finish.
Unlike larger competitors, we don’t overlook small businesses. We support them with personalized onboarding and dedicated assistance that continues long after implementation.
Winning Through Partnerships
We believe partnerships drive growth. One of our most successful channels is our Accountant Portal, where accountants earn commissions for every referral and track their rewards through a dedicated dashboard. The model is simple and effective — they win, we win, and their clients get a reliable HR solution.
We also build integrations with other tech platforms to provide even more value. These partnerships open doors to new audiences and help our sales team start meaningful conversations.
In some cases, integration partners can turn a cold lead into a warm prospect — and that’s a powerful advantage.
Additionally, we’ve expanded into client-based ecosystems like franchises, building on relationships we’ve already established.
Thinking Small to Grow Big
Though our reach spans across the U.S., we focus intentionally on niche markets that fuel targeted growth. Our sweet spot? Small businesses.
In a space where many competitors chase enterprise clients, we choose to serve small business owners — the heartbeat of the American economy. We know they’re often underserved, and that’s exactly where we thrive.
By staying aligned with our mission, we empower our sales team to stay focused. We’re not afraid to walk away from clients who aren’t the right fit — and that clarity helps us deliver better results for the ones who are.
Grow With Beyond
As HR tech continues evolving, Beyond is committed to staying ahead — through product evolution, customer care, and strategic selling.
We’ve grown rapidly without a massive sales team, a VC-funded war chest, or huge marketing spend. Instead, our growth comes from loyal customers, strong partnerships, and a product that consistently delivers.
If you’re a small business owner looking for a smarter, simpler HR and payroll solution — talk to our team. Or just vent — we’re here to help.
Get started today and discover how Beyond can take your business further.
