The HR tech space has expanded dramatically in recent years. Greenfield Partners reports that the market, valued at $22.6 billion in 2020, is expected to grow by an impressive 12.6% annually through 2028.
With that kind of growth, however, comes complexity. The market is crowded, with hundreds of vendors competing for attention – ranging from enterprise giants to hyper-specialized startups. Greenfield’s own HR Tech Map lists more than 600 providers actively shaping the industry.
Standing Out Through Speed and Flexibility
In this sea of competitors, Beyond distinguishes itself by staying agile. While larger providers are often bogged down by bureaucracy, our team can pivot quickly and implement meaningful product changes based on customer feedback. A recent example? A client suggested adding accountant access directly within the app—and we acted on it.
Unlike many vendors that rely heavily on venture capital, Beyond has grown through product excellence and customer loyalty. Instead of investing millions in aggressive sales tactics or high-profile ad campaigns, we focus on building a product people love and that they’re excited to recommend.
Innovation for the Real World
Small businesses are the backbone of the American economy, creating more than 60% of new jobs. Yet, nearly half won’t survive beyond six years. We understand the pressure small business owners face: limited time, lean teams, and constant multitasking.
That’s why Beyond champions tools that actually make a difference—like intelligent automation and smart AI. Our platform helps businesses simplify operations, reduce costly errors, and make better decisions powered by real-time insights.
Powered by Customer Loyalty
Our growth is fueled by the people who use us daily. When our customers win, so do we – and they don’t hesitate to spread the word. From online reviews to personal referrals, their feedback is the foundation of our success.
Unlike traditional tech giants, we can move fast and respond to client needs without the red tape. That responsiveness has become one of our greatest advantages.
What’s Next?
As the HR tech industry evolves, Beyond is staying ahead—not with deep pockets, but with bold ideas, customer-first innovation, and a lean, focused strategy. We’re scaling quickly, all without massive sales teams or bloated marketing budgets.
In the next part of our series, we’ll dive into how we’re growing – through product-led innovation, hands-on customer support, strategic partnerships, and a strong presence in a niche market that continues to expand.
Looking for an HR tech partner that puts your business first?
Join Beyond today. Let’s build your future – together.
